Investing in Capabilities

Unless you're a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest.  For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion.  Understanding the customer landscape, e.g. what do they need today and what will they need tomorrow, is at the heart of these decisions.  Just but one of the many reasons we [...]

Anti-counterfeiting Technology Taggants and Explosives: How High a Priority is Anti-counterfeiting?

Taggants are a “chemical barcode” – uniquely encoded, microscopic materials or chemistries that are incorporated into a product to give it a “fingerprint”. After domestic terrorist attacks, such as the World Trade Center car bombing (1993), Oklahoma City (1995), and this year’s Boston Marathon bombings, taggants in explosives become part of the general national debate on gun/weapon control.  Taggant technology was originally developed in the 1970s by 3M for the post-detonation tracing of explosives (although taggants can also be used [...]

The Challenges of Pharmaceutical Labeling

This recent article in Label and Narrow Web magazine summarizes the March Pharma Labeling Compliance Conference.  The comments from some of the speakers accurately capture the myriad challenges and risks in developing pharma labeling.  Interesting to  note, however, was the lack of the label converter role and perspective in the development process.  Understandably the focus at the conference appears to revolve around the complexities of compliance and risk of recall.  However, there is much more to the label development [...]

Instant Gratification Drives Consumer Behavior

Click on this link to read some great strategies for engaging consumers.  The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing....bringing more customers to your product!

Visual vs. Verbal

This article reinforces what visual creatures we consumers are.  The emphasis on creating that visual "stamp" of your brand's message is so very critical in the short-attention-span-theatre, aka store aisles!

Proposed Anti-counterfeiting Rules from the Department of Defense

Below is some excerpted information on a “Proposed Rule” relative to anti-counterfeiting measures required of DOD suppliers that has recently been published. Click on the title to go to the DOD’s web site for the complete regulation supplement. It is clear that the problem of counterfeit parts flowing through the DOD supplier pipeline has the potential for very serious consequences to military personnel.  While one might say that it is generally best if industries establish their own “rules of engagement”, [...]

A Case Against QR Codes in Package Design | Kaleidoscope | blog

This is a great post on the problems inherent with simply slapping a QR code on a package and calling it a day.  QR codes can be a powerful tool for communication between brands and their customers but, like most things, without a clear strategy behind the use...the codes just end up being more noise on a busy store shelf.   A Case Against QR Codes in Package Design | Kaleidoscope | blog.

Greenwashing: Sustainability’s Dirty Little Secret

Excerpts from:  Greenwashing: Sustainability's Dirty Little Secret A very thought provoking, and well researched, article from My Print Resources (Joann Whitcher) - click on this link for the full text of the article Within the graphic arts community, the term greenwashing (using unsubstantiated, nonscientific environmental claims—often not true—to promote a product or service) can cause an avalanche of righteous indignation. And for good reason: there is growing conventional wisdom that if you distribute something digitally, it is more environmentally friendly than distributing [...]

We Have Seen the Enemy….and the Enemy is Us!

You can’t turn around these days without someone making an announcement.  And I’ve got one of my own:   I AM NO LONGER THE POLLYANNA OF BRAND PROTECTION; the Pollyanna who believes that brand owners absolutely must provide for consumer-level authentication in their product packaging. For many years I fought the good and thorough fight.  Consumers could and would be warriors against counterfeiting, a million sets of eyes, on high alert for counterfeit products.  If you build it, Mr. Brand Owner, [...]

The Label Printers Sponsors Geneva (IL) High School’s FIRST Robotics Team – the Robovikes

FIRST (For Inspiration and Recognition of Science and Technology) began 22 years ago in New Hampshire – and the competition drew less than two dozen teams. Now the program has grown to 2,000 teams competing in 70 regional competitions all over the world, with over $15,000,000 in scholarships available. Teams from Chile, Brazil, China and Israel, among other countries, came to this year’s championships, held in St. Louis. Teams have 6 weeks to build a robot, designed to play a [...]