Label converting

Labels and Printed Materials for Hardware

Located in North Aurora, Illinois, the owners of Hardware restaurant describe their establishment as a “sustainable gastropub and brewery, complete with greenhouse and organic hop farm.” We have been delighted to work with Hardware to develop and produce a variety of custom products that help them communicate about the variety of unique offerings available there. From menus and flight cards to keg wraps, keg toppers and tap handle labels, and more. The Label Printers’ design and production teams have [...]

TLP’s Chief of Ops A Presenter At Industry Forum

The Label Printers' Chief of Operations, Lori Campbell, will be a presenter at the FTA Forum 2015 this coming May in Nashvile. The Forum will focus on packaging design and overall packaging trends. Lori's topic is: Brand Protection Solutions: Developing & Selling the Value Whether protecting products from counterfeiting or enhancing supply chain visibility, investigating today’s technologies to find a solution can be overwhelming for brand owners. Hear how packaging converters are uniquely positioned to help brand owners navigate these waters [...]

What are you Selling? Who is your Customer?

We've recently found an excellent and thought-provoking essay on iBeacons and QR Codes.  Well, really, the article isn't about those technologies, it's about basic, age-old sales and marketing mantras - What are you selling? Who is your Customer? Where do you meet them in the marketplace? And WIFM (What's in it for Them)? The point of the article is summed up in this paragraph: "Mobile marketing is the same as any other marketing: blast your audience with stuff you want [...]

Investing in Capabilities

Unless you're a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest.  For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion.  Understanding the customer landscape, e.g. what do they need today and what will they need tomorrow, is at the heart of these decisions.  Just but one of the many reasons we [...]